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Why Is Video Right for Your Business?
Why is video growing in popularity?
Video is just naturally more engaging and compelling than just plain audio or text. People seem to like to watch more than reading, and study show they are much more engaged when watching a video.
Videos can serve as affective digital marketing messages may have the ability to be shared very quickly and easily with other potential clients across the web.
Your video marketing campaigns brings your brand to the forefront, showcasing your authenticity/authority and personal side in your marketplace.
Great for SEO
Why does video marketing work so well?
Video is more engaging than plain text, video adds a new dimension to the written word. If someone uses videos of a spokesperson speaking their message, they are able to use humor, physical expression, and eye-contact adding a totally new layer of personalization and engagement that’s just not available in plain text.
How can a good video marketing campaign be used?
You can use video to demonstrate a product that will educate your customers, show your product or service in action, save time and money on customer service by being proactive, and expand your target market beyond your local geographical area. Using video helps others connect with your brand because it now has a face that others can identify with and adds that personal touch that is so important in establishing, maintaining, and enhancing relationships with your clients and potential customers.